Most of the digital marketing advice you receive now a day mainly stresses upon social media marketing (including instagram) , PPC ad or video marketing (including instagram & youtube). While this approach is not particularly wrong, it is far from complete.
The most important downside of social media based marketing is that each of your efforts is short lived. The video you made today on acne care, or your interview in a leading newspaper will effectively last as long as your reader refreshes the newsfeed. It’s sad but true. Same goes for PPC, people will continue to click as long as you keep google paying money.
The only approach that can give you long term results is content marketing and SEO because once it can get organic search traffic, it can give you results for ages. Even marketing wizard like Seth Godin has said “This is the only marketing left”
Of course, making a website and creating a good number of high quality content (along with technical SEO) alone is a very difficult job while competing with giants like mayo clinic and WebMd in the search result. But it’s definitely possible as a collaborative project and right SEO approach. You could also write on platforms like Practo but they will never allow you to link back to your own website.
Here, every article you write ,will contain your clinic’s contact number and a backlink to your actual website (or google business page / facebook page if you do not have a website ) and the e-clinic you have made through Prescripto.
As multiple contents by you and your fellow dermatologists will link to each other in a meaningful way, it will boost every article's value both for human readers and search engines.
There is also an additional benefit of joining our website as an author. If you have already opened an e-clinic with Prescripto and eligible for myskinmychoice.com doctor listing, then your authorship might give you a boost in the ranking in future. For example if you have written an article on hair care and a patient is searching for a dermatologist in your city for hair problem (our website lets the patient choose the problem beforehand), it will boost your ranking in result or even can make yours the only result in that case.
However, at this moment having a Prescripto account or being listed in myskinmychoice.com is not a criteria for joining as an author in our blog.Join as an author
Though not mandatary, you may also consider joning our website as a dermatologist for a free listing in our website.
Disclaimer: Online consultation in any form is not a replacement of an actual visit to a dermatologist, nor that is intended for. To stay updated with our service, like our facebook page, or for any query/suggestion send a whatsapp to 9932575251.
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